© 2018 by Blue Lemon Partners LLC

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At Blue Lemon Partners we focus on providing our clients with Actionable Insights that reduce Client Acquisition Costs and Client Churn, and result in higher revenue and stronger profits. We achieve this through our application of
Win-Loss Analysis and Customer Experience Analysis.

Win-Loss Analysis is the market research practice focused on identifying Actionable Insights into why clients chose to buy your products and services, and why other prospects decided to select another vendor instead of you. This usually entails conducting extensive telephone interviews with new clients or lost prospects. By identifying why you win and lose, you can systematically replicate what is working, and develop strategies to address the reasons you lose. The bottom line: These insights and your associated action plan drive improved
bottom-of-funnel conversion rates resulting in lower CAC.

 

Win-Loss Analysis is the market research practice focused on identifying Actionable Insights into why clients chose to buy your products and services, and why other prospects decided to select another vendor instead of you. This usually entails conducting extensive telephone interviews with new clients or lost prospects. By identifying why you win and lose, you can systematically replicate what is working, and develop strategies to address the reasons you lose. The bottom line: These insights and your associated action plan drive improved
bottom-of-funnel conversion rates resulting in lower CAC.

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Customer Experience Analysis is a market research practice that focuses on proactively identifying the issues that are preventing your customer’s implementation and full-scale rollout of your software or services. This usually entails conducting extensive telephone interviews with your clients. By providing these insights, we enable our clients to identify and eliminate subscription revenue recognition issues, reduce overall client churn and improve the likelihood of upselling your clients with additional capabilities.

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At Blue Lemon Partners we focus on creating competitive advantage for your Sales organization. We do so through the implementation of a Win-Loss Analysis process. This process provides your organization with  actionable insights from new customers as well as insights from lost opportunities in order to help you better understand why you win and why you lose business. 

 

Knowledge is a competitive advantage. With these insights you can reinforce the reasons you win and develop strategies to over come the reasons you lose. Without these insights many organizations devolve into opinion-based figure pointing instead of fact-based problem solving. 

 

At BLP we focus on providing your organization with the independent fact-based insights to help guide you and other members of the Senior Management in the development of strategies and tactics to drive higher bottom of funnel conversions and ultimately higher revenue. 

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